In support of the Girl Summit, Leo Burnett Change worked with Cosmopolitan magazine to create a campaign to remember Britain's lost women - putting victims of honour killings in the spotlight. Our creative work ultimately resulted in two submissions; one encased in a plastic bag to draw a parallel between the bags that magazines often come in and the tragic case of Shafilea Ahmed, and the other overlaying an endearing image of motherhood with a devastating potential future. You can read all about it here.
...that was the title of our Global Head of Social & Mobile James Kirkham's presentation at last week's Figaro Digital conference. He's got 21 slides, 21 seconds, barely any time to breathe... click here and see, it's a rollercoaster ride.
Butter my parsnips, it’s Frisk #055! And we all know about the number 55, right? It was the controversial 1974 National Maximum Speed Limit in the USA that sparked the ‘I can’t drive 55’ backlash; it’s also an Albanian newspaper, the number of the TV Nuevo León channel in Mexico, the atomic number of caesium, and a Kasabian b-side. Of course.
Snakes alive, it’s Frisk #054! And, excitingly, we’ve got a special themed issue on our hands. The theme this month? POPULARITY, that’s what. (Popularity as it relates to brands and stuff, obvs – we’re not going to be reviewing Heathers or anything.)
There's all kinds of good stuff within - our own proprietary brand popularity insights, views from our Planners, thoughts from our associates, it's all very intriguing. CLICK ME
8 million UK residents watching the World Cup final last night were likely to have been having a few drinks.
We harnessed the cultural icon of the tournament - the referees' disappearing spray - to get across a different message: Don't cross the line. Don't drink and drive.
A girl's confidence plummets during puberty – and a contributing factor to that drop are societal put-downs based solely on her gender. Telling her she "throws like a girl" or "runs like a girl" hurts her self-confidence. Always and Leo Burnett set out to demonstrate just how harmful the phrase "like a girl" can be when used as an insult...
Hell’s teeth, it’s Frisk #053 – a racy issue with more bite than Suárez, more cohesive technological integrity than Vettel’s RB10 and, er, some other topical references. And let’s not overlook the significance of the 53 – it’s Herbie’s race number, the number of postcards from other Beatles in Ringo Starr’s book ‘Postcards From the Boys’, the year identifier for cars registered in the UK between 1 September 2003 and 28 February 2004 and, somewhat amazingly, the sum of the first 53 primes – 5830 - is divisible by 53. Imagine that.
The World Cup is fully underway now, and Arc London has launched a league table that ranks the tournament’s top sponsors and biggest advertisers in terms of the impact they're having on consumers. The ‘Brandtasy League’, already jam-packed with ace content, will be updated regularly over the course of the World Cup to show the changing fortunes of brands across shopper marketing, social media and sponsorship channels.
Arc has created a microsite - www.brandtasyleague.co.uk - to host the league table of key brands. They'll also be commenting on and analysing the changes in league positions, and the brands’ respective successes and failures in terms of engaging and gaining traction with the public...