James Kirkham and Jonathan Fraser gave a presentation at Cannes entitled 'Gameshow Theory'. What on Earth was that all about, then? Click through and all will be revealed...
Our new McDonald’s Favourites campaign, 'Good Times', celebrates the role the brand plays in customers' lives. It's about the little things that make your day easier; the reassuring feeling of familiarity a visit to McDonald’s gives its customers.
This TV ad, 'Lonely Hearts', is a masterclass in dating awkwardness - with a little twist in the tale...
Stone the crows, it’s Frisk #097! That’s the highest two-digit number where the sum of its digits is a square. And as if that were not excitement enough, it’s also the atomic number of berkelium – the most bullied of all the actinides – as well as being police code for ‘arrived on the scene’ (in the form of ‘10-97’). Phew.
Goodness gracious, it’s Frisk #096! This is a very important number in mathematics – 96 is an untouchable number, a semiperfect number, an abundant number, an octagonal number, a refactorable number, the fourth Granville number (and the second non-perfect Granville number) - all of which is entirely meaningless if you don’t care about maths.
Today sees the launch of our new film for Fairy Non Bio - ‘Learning to Hug’ tells a powerful and emotional story about a subject that many of us recognise but rarely talk about.
From the moment they’re born, we hug our babies constantly, because we know instinctively the power that those hugs have. They make us feel safe, nurtured, connected and loved. But as our babies grow up, we embrace them less and less. So if we know how powerful hugs are, why does this happen - and can we do anything about it...?
Holy moly, it’s Frisk #095! And 95 is a very logical number. It’s the number of theses in Martin Luther’s 95 Theses. Windows 95 was called Windows 95 because it was the version of Windows that was released in 1995. E.E. Cummings’ 95 Poems has 95 poems in it. There’s no messing about with 95.
This month's issue of remarc - Arc's commentary roundup on the world of partnerships and suchlike - looks at the effects of the General Election on sport and sponsorship, as well as rounding up some notable campaigns from the last month, and much more besides. Take a look: http://joom.ag/6WIp
Shiver me timbers, it’s Frisk #094. And you know what 94 means? That’s right, it’s the atomic number of plutonium, everyone’s favourite transuranic radioactive actinide metal. It’s also a nonsense number used in Private Eye (for example, if an article ends with ‘[continued p.94]’, but there is no page 94), the unofficial model number of the Saab Sonett (stick that into Google Images, it might surprise you), and the number of Haydn’s Surprise Symphony, which he used to leap out from behind doors to conduct for unsuspecting victims with heart conditions. Possibly.