Frisk - LOYALTY SPECIAL

loyalty

Good gravy, is it time for another Frisk Special already? Righty dokey then, here's some interesting stuff about LOYALTY...
http://bit.ly/FriskLoyalty

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25th February 2015 0 comments

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A cuppa with... Niall Moore

niall

Oh, lovely - it's the first in a new interview series with the people of Leo Burnett London! (We've called it "A cuppa with..." to create the illusion of us buying them a cup of tea in exchange for answers. This is merely a narrative device. No beverages actually changed hands. But just go with it.)
...and first up on the block is hirsute planner Niall Moore. Let's see where that fictional cup of tea gets us, with TEN PROBING QUESTIONS.

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24th February 2015 0 comments

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Frisk #080

hoffice

Pull up your socks, it’s Frisk #080! And 80 is a great number - it’s the atomic number of mercury (my own personal favourite liquid-state metallic element), the number of days it takes to circumnavigate the globe (if, er, you’re a fictional clubman from the 1870s), a song by Green Day on their second album Kerplunk, the highway that runs from New York to San Francisco, and an integral figure in the Pareto principle (i.e. that 80% of effects come from 20% of causes [so you could say that 80% of your business comes from 20% of your clients; 20% of your lemon trees yield 80% of your lemons, etc]). So there you go.

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18th February 2015 0 comments

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Build Brands, Not Loyalty

buildbrands

Giles Hedger talks about loyalty in ADMAP:
"If you think about brand loyalty as an outcome of successful brand building, as opposed to a marketing objective in its own right, several good things happen. First, you sidestep fifty years of plaguing and unresolved questions around the meaning, anatomy, cause, measurement and pursuit of brand loyalty. Second, you refocus on the long-term charisma of a brand as opposed to short-term repeat purchase tactics. And third, you give yourself an immediate competitive advantage, because the majority of your peers will still be stuck down that dark and L-shaped rabbit hole."

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13th February 2015 0 comments

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Meningitis Now: 'The Fastest Hour'

UK charity Meningitis Now have teamed up with Leo Burnett Change, our specialist social change division, for their first ever TV ad. Entitled 'The Fastest Hour', it aims to raise awareness of the dangers of meningitis and the speed with which it can take hold; in just one minute it shows a young woman’s journey from feeling unwell to being kept alive in intensive care...

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9th February 2015 0 comments

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  • Work,
  • Change,
  • Meningitis Now

remarc - February 2015

remarc0215

remarc - the monthly commentary on the world of partnerships from our Arc sponsorship team - concerns itself this month with cricket, cricket, and more cricket. CRICKET!
Click here to see...

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6th February 2015 0 comments

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McDonald's Breakfast

Our latest work for McDonald's provides an honest depiction of the ingredients that go into a McD's breakfast - real eggs, real coffee beans, all good stuff. Running across TV, radio and print, the campaign aims to change consumer perceptions regarding the quality of McDonald's breakfast, by simply being honest about the preparation and provenance of the food...

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5th February 2015 0 comments

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  • Work,
  • McDonald's,
  • breakfast

Frisk #079

disposable

Well, would you look at that? It’s only bloomin’ Frisk #079. And you know what 79 means? It’s the 22nd prime number (and maths geeks will tell you that it’s a Higgs prime, a lucky prime, a happy prime, an emirp, a fortunate prime, a cousin prime, a sexy prime, a Kynea prime, a Pillai prime, a permutable prime, a regular prime, and a right-truncatable prime – mathematics really is unnecessarily complicated), as well as being an album by Hawkwind, the year Pliny the Elder died, and the atomic number of gold. So… yeah.

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4th February 2015 0 comments

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