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Launching today is our latest McDonald's ad in support of Ronald McDonald House Charities, the independent charity that builds and runs houses near children’s hospitals throughout the country, enabling parents to stay close to their sick children.
This is part of a wider campaign centred around how McDonald's is driven by 'what matters to people' - focusing on the reassuring, sometimes surprising, stories about the positive impact the brand has, from supporting community football initiatives to ensuring responsible food sourcing.
We do hope you like this new 'Dad's voice' piece for RMHC, we put a lot of heart into it.
Blow me tight, it’s only bloomin’ Frisk #056! And everyone knows about the number 56, right? It’s the number of curls Shirley Temple had in her hair (her mother made sure of it), the name of a town in Arkansas, the number of Aubrey holes in the first stage of Stonehenge, the atomic number of barium, the sum of the first six triangular numbers (making it a tetrahedral number, of course), and the number of consecutive Yankees games in which Joe DiMaggio had a base hit. Obvs.
In support of the Girl Summit, Leo Burnett Change worked with Cosmopolitan magazine to create a campaign to remember Britain's lost women - putting victims of honour killings in the spotlight. Our creative work ultimately resulted in two submissions; one encased in a plastic bag to draw a parallel between the bags that magazines often come in and the tragic case of Shafilea Ahmed, and the other overlaying an endearing image of motherhood with a devastating potential future. You can read all about it here.
...that was the title of our Global Head of Social & Mobile James Kirkham's presentation at last week's Figaro Digital conference. He's got 21 slides, 21 seconds, barely any time to breathe... click here and see, it's a rollercoaster ride.
Butter my parsnips, it’s Frisk #055! And we all know about the number 55, right? It was the controversial 1974 National Maximum Speed Limit in the USA that sparked the ‘I can’t drive 55’ backlash; it’s also an Albanian newspaper, the number of the TV Nuevo León channel in Mexico, the atomic number of caesium, and a Kasabian b-side. Of course.
Snakes alive, it’s Frisk #054! And, excitingly, we’ve got a special themed issue on our hands. The theme this month? POPULARITY, that’s what. (Popularity as it relates to brands and stuff, obvs – we’re not going to be reviewing Heathers or anything.)
There's all kinds of good stuff within - our own proprietary brand popularity insights, views from our Planners, thoughts from our associates, it's all very intriguing. CLICK ME
8 million UK residents watching the World Cup final last night were likely to have been having a few drinks.
We harnessed the cultural icon of the tournament - the referees' disappearing spray - to get across a different message: Don't cross the line. Don't drink and drive.