New Blood Shift
D&AD wants to find London’s untapped talent. The creative industries need a fresh perspective and D&AD are on a mission to find it and deliver it. Many young people already lead creative lives but haven’t got creative careers, either due to a lack of training or connections. New Blood Shift is going to change this.
Bringing over 50 years of creative excellence and experience to the table D&AD and New Blood Shift are set to educate, connect and enable young people from London to take a step closer to the creative career of their dreams. This isn’t about connecting people with any single agency, D&AD wants everyone to get involved, to share time or knowledge to make this project a success.
What is New Blood Shift?
New Blood Shift, with the support of Leo Burnett, wants to uncover raw talent and propel them into the industry with their passion and drive. Through a free 12-week night school run by the best in the business, chosen participants will get up to speed on what it means to be an advertising creative.
As it is an evening programme, participants can still attend the courses without having to give up on their current job (which can often be an impossibility if you’re living in London). Once the course is complete, mentorships and paid placements will be up for grabs, enabling the ultimate first step into a creative career.
Who is this for?
D&AD believes that the creative industries need more diversity and this can only happen if the emerging talent comes from the biggest possible pool. This isn’t a programme for university graduates, it is for talented young people aged between 18-26, who haven’t been to university but who really want to get their teeth into a career in advertising or design.
There is no brief to answer, the only entry requirement is that they must be creative. This can take any form, from blogging to poetry, coding to Instagramming, writing music to painting, creating street art to illustration. They don’t expect experts on the creative industry, just an interest in finding out how they could turn creativity into a job.
How does it work?
Applications are open now and potential applicants can apply here until the beginning of June. After all the applications have been assessed, up to 50 applicants will then be shortlisted for an exclusive exhibition that will take place in early July where top industry hitters will be invited to see the work and meet the applicants. From here, up to 15 of the applicants will be selected to go through to the night school which will begin in September and run for 12 weeks. Imparting knowledge in everything that is needed to understand the industry and create an unforgettable portfolio, New Blood Shift graduates will then be networked with agencies and studios alike in order to create fantastic connections for moving forwards.