Chase the ace, it’s Frisk #163! Mathematically speaking, that’s a ‘strong prime’, a ‘lucky prime’, and a ‘fortunate number’. None of those things are as interesting as they sound.
The ubiquity of social media means that brands are constantly having to make judgement calls between doing the right thing and doing the profitable thing. There’s fuzzy logic at play here, as the right thing may be more profitable in the long term, reputationally-speaking, while the immediately profitable can be potentially damaging. As Uber have just found out in New York.
When Donald Trump called a ban on travellers from Muslim countries, the New York Taxi Workers Alliance requested its drivers avoid JFK airport in protest. Key Uber rival Lyft responded by pledging to donate $1 million to support those affected by the executive order. And Uber? They announced that they’d be eliminating surge pricing (lowering prices, effectively) around JFK at the same time. Many people saw this as a move to profit from Trump’s Muslim ban. The result? 15,000 Instagram posts with the #deleteuber hashtag, quite a lot more on Twitter, and a massive surge in people jettisoning the app that’s led to Uber having to develop an automated process for account deletion. Although it now provides a pop-up on deletion that specifically describes the ban as ‘unjust, wrong, and against everything we stand for as a company’, which may or may not be too little, too late. Tricky, isn’t it?
Intellectual rave parties
What springs to mind when you hear the word ‘rave’? Glow sticks, fluffy leg-warmers, driving around the countryside in an XR3i for hours on end trying to find a warehouse? How about a civilised chat about philosophy over a fragrant glass of syrah-rich red?
Yep, that’s the reality of the modern rave – at least according to the organisers of ‘Nights of Philosophy and Ideas’.
The principle is this: thirty French consulates around the world have agreed to host nocturnal events to blur the boundaries between education and recreation; debate, film, literature, and musical performances all feature, with an emphasis on attendees relaxing, unwinding, and slowing down their brains, free from external pressures.
So, not really like a rave at all then.
Here’s a fresh new twist on that old turning-water-into-wine parable; in Amsterdam they’re turning rainwater into beer.
This isn’t just a party trick either – the city suffers crippling flooding issues, and it’s handy to have a use for all the excess water that’d otherwise be sloshing about in people’s basements and whatnot; the fact that it’s turned into something delicious is merely a happy bonus.
The De Prael brewery have strategically positioned rainwater collection barrels throughout Amsterdam, which then gets boiled and bacterially filtered before being brewed into a crisp and refreshing beer by the name of Code Blond. A beer with a social conscience – it would almost be rude not to drink it.
Daniel Bevis, Senior Knowledge Editor
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