Unleash the fury, it’s Frisk #165! That’s the number of the State Route in Utah that runs from Nibley to Paradise. Which sounds filthy, frankly.
LEGO is one of the world’s most powerful brands, they have countless stories that reinforce their feelgood factor; a brand new LEGO brick will fit perfectly onto one manufactured sixty years ago, they have theme parks and stores that make children weep with joy, the movies are genuinely good, they stopped advertising with the Daily Mail on the grounds that the paper needlessly stirs up racial tension and LEGO’s all about families and happiness… so when the company launches a new offshoot, you know it’s going to be good.
A social network specifically for kids, though? Really? Yup, that’s what LEGO Life is – an Instagram-style platform aimed at children aged 5-13.
Don’t be afraid though, parents; it’s all anonymous and geared strongly toward safety. It exists to allow children to share pictures of their LEGO creations, with all uploads subject to parental approval before going live, and they learn to like, share, search, explore – it’s priming kids for a new digital upbringing. And hopefully, if kids learn early on to only comment positive or constructive things on online posts instead of swearing, bullying and invoking Godwin’s Law, then the next generation’s bottom-half-of-the-internet won’t be such a cesspool.
Typical LEGO, then – it all fits together very neatly.
When retailers started offering click-and-collect, it sounded a bit mental. If you were shopping online, why wouldn’t you just get it delivered to your house? If you’re going to have to order it online and then go to the shop and get it, that’s two things. Eliminate one of the things, either shop online or actually go to the shop.
But of course, as times wears on, we realise that wonky ideas are often actually quite good. Look what Alan Sugar said about iPods in 2005. And today, click-and-collect is a massive growth area – if you can arrange same-day collection and it’s a place you were going to be near anyway, you save yourself the hassle of finding the thing in question in the shop, and you save on delivery charges too.
Another factor is that delivery services can be a bit rubbish – with around a quarter of a million parcel deliveries failing every day in the UK, that brave new world of seamless home delivery is actually manifesting itself as a quagmire of missed slots and ‘sorry you were out’ cards. Click-and-collect allows you to regain an element of control – you know exactly when you’re getting the thing you’ve bought, it’s on your own terms. Given that you often get a window of time (i.e. ‘your delivery will arrive between 08:00-13:00’) you can end up wasting a lot of your day. Time is valuable. Click-and-collect isn’t as mad as it once seemed.
It’s easy to sideline vegans as lentil-obsessed crackpots who won’t eat anything that photosynthesises or casts a shadow but, as vegan blogger Cadry Nelson points out, “While I do have an ethical issue with meat, dairy, and eggs, I don’t have an ethical issue with grilled flavours, smoky flavours, chewy textures, or creamy textures.” Sticking to your nutritive principles needn’t mean sacrificing deliciousness, and Impossible Foods is a brand working to fill this hole. Their founding quest back in 2011 was to determine why meat actually tastes like meat, and they did all sorts of scientific molecular research into aroma and juiciness and whatnot. Emerging now on the other side of this extensive fact-finding mission, they offer tantalisingly delicious foods that just happen to also be meat-free. Their ‘Impossible Burger’ is sold as ‘a delicious burger made entirely from plants for people who love meat’. Given that cow farming is desperately wasteful in terms of resources, if there’s a way to take that timeline of turning plants into food that removes the cow altogether, while also looking, smelling and tasting like cow… well, that’s probably a good idea, isn’t it? We could all become vegans without any kind of lifestyle change.
Daniel Bevis, Senior Knowledge Editor