Toss the salad, it’s Frisk #172! Champion high-diver Dana Kunze holds the world record for diving from 172 feet up. That’s a really long way. His trunks caught fire when he re-entered the ionosphere. (Possibly.)
Mastodon is, as you well know, a metal band from Atlanta. But it’s also a sort of alt-Twitter challenger network that’s luring Gen Y away from the microblogging platforms their loser parents use.
It’s Twitter-like in essence, but with a longer character limit (500 instead of 140) for its messages, which are called ‘toots’. Yeah, ‘toots’ sounds dumb, but so did ‘tweets’ before we all started saying it. Mastodon has stronger privacy controls than Twitter, and neo-Nazis are explicitly banned. Individual toots can be marked as private, and can also be marked with a content warning, obscuring part of the message unless people choose to view it. Timelines are properly chronological too, like Twitter used to be. And look, brands are already getting involved.
The versatility of social platforms often has the ability to surprise. While some may view Snapchat simply as a medium for applying comedy filters to your face and sharing pithy memes, folks in Australia are using it to apply for jobs.
McDonald’s have been encouraging jobseekers to submit Snaplications, using a filter that transposes a Maccy D’s uniform onto them while they film a short video showcasing their personality and enthusiasm. On submission, users then receive a link to the McDonald’s careers website to complete their application. Just makes the process a bit more fun, doesn’t it? Communicating with young people on their own terms, makes sense.
People like to tell you that modern society in general has lost its attention span. That the immediacy of communication and information means that we don’t have time to concentrate on anything for longer than a few minutes without wanting to check our devices or simply go and do something else. But flying in the face of all this hand-wringing is the news that, in the States, board game sales went up 28% last year. It seems that a huge percentage of teenagers and Gen Y-ers are ‘bunkering’ – that is, staying home for face-to-face time with friends and family rather than going out at night – while older consumers are nostalgic for the leisure pursuits of a less frantic age. Today’s always-on culture is exhausting. A few hours of Monopoly is a refreshing release.
Daniel Bevis, Senior Knowledge Editor
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