LB LDN appoints new Chief Creative Officer
We're pleased to announce the appointment of Chaka Sobhani to the role of Chief Creative Officer.
"Chaka is a rare talent," says Mark Tutssel, CCO of Leo Burnett Worldwide, "a different flavour of CCO, whose non-traditional mix of experience is perfectly matched to the transformational needs of progressive clients".
Chaka brings with her twenty years of experience from both the advertising and broadcast industries, notably setting up ITV Creative and becoming their first creative director. She started her career as a comedy and performance writer in the broadcast arena, which led to her joining US network Fox, creating their branding and advertising as they successfully launched their kids channels across Europe and the Middle East.
Chaka went on to write and direct film and content for ITV, becoming the creative director of ITV Creative, ITV’s in-house agency. She built up ITV Creative to over 100 staff, overseeing innovative multi-platform ideas in every channel from TV, film, digital, experiential and social. Whilst at ITV Creative, Chaka was responsible for creating campaigns for many of the channel’s top drama, entertainment and sport shows as well as the branding for all the ITV channels and platforms. As an award-winning director, she directed campaigns for Jonathan Ross, Ant and Dec, The Brits, Secret Diary of a Call Girl, Coronation Street, Emmerdale and Girls Aloud during her time at ITV Creative. From ITV Creative, Chaka moved agency-side to join Mother in 2013.
"Chaka’s pedigree marks her out as a very contemporary and exciting creative leader," says LB CEO Paul Lawson. "Her background is unique, having worked both agency- and client-side, as well as being highly experienced in production and an award winning director too. I believe she is the perfect fit for our ambitions. She has bucketloads of charisma and enthusiasm to engage and inspire, and she commands great loyalty from colleagues and teams alike. I know we’re going to enjoy working together."
Chaka says: "What can I say, it’s an utter privilege to join an agency with such heritage and hutzpah, and with so many cracking people to boot. Big brands, big ambitions and big hearts. I’m a very lucky girl. Can’t wait to get stuck in."
- People & Culture,