Co-op - 100% Fresh British Meat

The Co-op is the first major UK retailer to switch all of its own brand fresh meat to British, including ready meals, pies and sandwiches. "This is a category first," says our CEO Paul Lawson, "which deserves to be shouted about with bold striking work; emphasising just how important buying Co-op British fresh meat is, because not only do you get great quality, you’re supporting British farmers and their communities one bite at a time."

25th May 2017